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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Gen Z’s American Dream: Civic Engagement

Relax and relive the moment.

WATCH NOW
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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
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WATCH LIVE
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Questions for our speakers?

The Details

 

Tuesday, August 06

3 PM ET Program Begins
4 PM ET Program Ends

 

Streaming online nationwide


The Event

This November, 16 million young Americans will be able to vote in their very first presidential election. Baby Boomers still hold the greatest political clout, but Gen Z – which is often at ideological odds with its elders – could be a deciding factor come Election Day.

So, what does Gen Z care about? What does democracy in action look like for a generation of young voters who are most comfortable engaging via social media? And what is Gen Z's definition of the American Dream, and is it within reach?

Join The HiIl and A Starting Point, along with co-founders Chris Evans and Mark Kassen, at the BridgeUSA National Summit in Chicago for a conversation unlocking the mindset of Gen Z to get a fresh perspective on what these future leaders want to build. We’ll explore the current state of civic engagement and education.

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 

FEATURING

Shannon Baker-Branstetter

 Senior Director, Domestic Climate & Energy Policy

Center for American Progress

Rep. John Curtis (R-UT)

Vice Chair

Federal Lands Subcommittee

Kyle Davis

Senior Director, U.S. Federal Policy

Enel North America

Chay English

Policy Strategist & Managing Counsel

Ford Motor Co.

Xan Fishman

Director, Energy Policy & Carbon Management

Bipartisan Policy Center

Sen. John Hickenlooper (D-CO)

Member

Energy & Natural Resources Committee

Heather Reams

President

Citizens for Responsible Energy Solutions (CRES)

Maria Robinson

Director, Grid Deployment Office

Department of Energy

Jesse Simons

Co-Founder & Chief Commercial Officer

SOLARCYCLE

PROGRAM HOSTS

Stacey Abrams

Former Georgia Gubernatorial Candidate

Founder, Fair Fight

Headliner Interview

Chris Evans

Actor & Co-Founder

A Starting Point

Mark Kassen

Filmmaker,

Actor & Co-Founder

A Starting Point

PROGRAM SPEAKERS

Rep. Raja Krishnamoorthi (D-IL)

Ranking Member

House Select Committee on the Strategic Competition Between the United States & the Chinese Communist Party

Rep. Peter Roskam

Former IL Congressman (R)


Leader

Federal Policy Team, BakerHostetler

MODERATOR

Mychael Schnell

Congressional Reporter

The Hill

SPONSOR PERSPECTIVE

Eli Perez

Senior Director,

Patient Advocacy and Stakeholder Management


Otsuka

Debra Barrett

Vice President,

Corporate Affairs


Otsuka

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

IN PARTNERSHIP WITH

A Starting Point is a video-based civic engagement platform created by Chris Evans, Mark Kassen, and technology entrepreneur Joe Kiani. ASP’s mission is to create a bipartisan channel of communication and connectivity between Americans and their elected officials with the goal of creating a more informed electorate.

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

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© 1998 - 2023 NEXSTAR MEDIA INC. | ALL RIGHTS RESERVED.

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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